Val Malinovskiy is a purpose-driven entrepreneur and social innovator with a clear mission: to reshape the way we give, engage, and support those in need. As the Founder and CEO of TRUEU, one of the world’s first decentralised charity platforms, Val is pioneering a new era of philanthropy — one where every donor becomes an active stakeholder in creating change.

Val’s vision is rooted in transparency, accessibility, and impact. He believes giving should not feel distant or transactional, but meaningful and connected. Through emerging technologies like blockchain and decentralised finance, TRUEU allows individuals and organisations to track their contributions, see the real impact, and build lasting relationships with the communities they support.

Before launching TRUEU in 2025, Val built a career across finance, business management, and entrepreneurship. He held leadership roles at Compass Group, Fink Group, and Crown Equipment, gaining expertise in financial strategy, operations, and team leadership. He also grew his own labour hire business, which gave him first-hand insight into the challenges facing workers and businesses in Australia.

Val holds a Bachelor of Aviation Management from the University of New South Wales and a Master of Professional Accounting from Charles Sturt University. Beyond his professional achievements, he is a passionate philanthropist and advocate for social enterprise, always seeking ways to drive systemic change and create sustainable impact for future generations.

Today, based in Sydney, Val continues to dedicate his energy to building platforms that enable people everywhere to contribute to a fairer, more inclusive world.

Rebecca Shandley is a multifaceted entrepreneur, model, and passionate advocate for empowerment and social impact. As Director at TRUEU, she combines her business expertise, creative influence, and compassionate leadership to help individuals and communities unlock their fullest potential.

With a background in Business and Events Management, Rebecca quickly proved herself as a talented and driven leader. In 2021, her entrepreneurial spirit led her to establish a successful events business that continues to grow in both value and influence. This experience sharpened her creativity, strategic thinking, and innovation — qualities she now brings to TRUEU.

Rebecca’s journey has also been deeply shaped by her commitment to giving back. Guided by her belief in leading with heart, she has dedicated herself to fundraising and supporting numerous charitable initiatives, both in Australia and internationally. This passion for social good ultimately brought her to TRUEU, where she continues to amplify causes close to her heart and drive meaningful change.

Recently, Rebecca won the title of Miss Supranational Australia and will proudly represent her country at the international competition in Poland in June 2026. The Miss Supranational organisation is one of the world’s most prestigious global pageants, celebrating women who embody confidence, purpose, and compassion — qualities that align perfectly with Rebecca’s mission to inspire others and make a lasting difference in their communities. As she prepares to represent Australia on the international stage, she continues to demonstrate her discipline, determination, and belief in the power of pursuing one’s dreams.

Rebecca’s leadership at TRUEU reflects her dedication to both personal growth and social good. She remains committed to inspiring the next generation to act with courage, believe in themselves, and create lasting impact within their communities.